I’m Ethan Grush
I build contractors and trades a professional website wired to capture every lead, text back missed calls, and stack 5-star reviews — so you look legit and never lose a job to whoever showed up first.
My Story
I started my first business right out of high school in 2020. Drone filming. That led to getting hired by a local electric bike company, Doheny Bike, where I ended up doing a little bit of everything.
Logistics. Marketing. Photography. Filming. Sales. Website building. Operations. Product development. If it needed to get done, I figured it out.
Then I built the lead system for TruckLenders USA. Applications went from 40 to 200 a month, not with more ad spend or tricks, just by fixing the machinery that turns interest into booked work. That’s the thread through everything I do: find where a business is quietly losing customers, and plug it.
Everywhere I’ve worked, the money leaked out the same spot: a business does great work, but the leads slip away before anyone talks to them. A missed call, a weak website, a happy customer never asked for a review. Contractors have it worst — they’re the best on the job site and invisible online. So I build them the website and system that plugs every one of those leaks.
Why Contractors
Contractors are the best in the world at the work and the worst at showing it. You’re on a roof or under a sink all day, not building websites or answering every call. So the lead who Googled you found nothing, or hit a dated site and moved on, or called and got voicemail. You never even knew.
None of that is a marketing problem — it’s a plumbing problem. The customers are already looking for you; they’re leaking out the bottom. Give them a site that looks legit, a way to reach you that never drops, and reviews that prove you’re the real deal, and the same business starts winning jobs it was quietly losing.
You answer your own phone, you take pride in the work, and one job pays for this many times over. That’s why I build for contractors. I set it all up, run it, and keep it running — so you never have to think about it again.
Let’s Build the Site That Books You Jobs
Tell me about your business and I’ll show you exactly what I’d build and what it costs. No pressure, no pitch deck.